Analytics & Telemetry
FormsIntel doesn't just collect submissions — it gives you deep intelligence about how users interact with every single field in your form.
Real-Time Dashboard Metrics
The analytics dashboard displays four primary KPI cards at the top, updated in real-time.
Page loads of the public form URL
Successfully completed submissions
Submissions ÷ Views × 100
Mean time to submit (seconds)
Field-Level Drop-off Funnel
This is FormsIntel's most powerful competitive advantage. Unlike competitors that only track page-level abandonment, we track exactly which input field causes users to leave.
How It Works
- Field Focus Tracking — When a user clicks into a field, we record a "field_focus" telemetry event with a timestamp.
- Field Blur Tracking — When the user clicks away or tabs out, we record a "field_blur" event.
- Abandonment Detection — If the user leaves the page without submitting, the last focused field is recorded as the "drop-off point."
- Funnel Visualization — The analytics dashboard renders a horizontal bar chart showing each field's interaction count vs. drop-off count.
Example Funnel Output
⚠️ The "Phone Number" field shows a 56% pass-through rate — a clear friction point. Consider making it optional or removing it.
Geographic Hotspot Maps
Every submission's IP address is securely resolved to a City and Country, then aggregated into geographic heatmaps.
What You See
- Top Countries — Bar chart ranking countries by submission volume (e.g., India 62%, USA 18%, UK 8%).
- Top Cities — Granular city-level breakdown for localized campaigns.
- IP Masking — For GDPR compliance, IP addresses are partially masked in the response viewer (e.g., 122.161.*.*).
Spam Detection & Velocity Shield
FormsIntel uses a multi-layered spam detection system that requires zero user interaction — no CAPTCHAs, no puzzles, no friction.
Layer 1: Sub-Second Velocity Shield
Submissions completed in under 1.8 seconds are automatically flagged as spam. No human can fill out a multi-field form that fast. The threshold is configurable per form.
Layer 2: Honeypot Fields
A hidden field is injected into every form that is invisible to human users but filled by bots. If this field has any value, the submission is flagged.
Layer 3: Telemetry Analysis
We analyze the field focus/blur patterns, typing cadence, and mouse movement data. Bot-like patterns (instant fills, no pauses) trigger spam flags.
💡 Spam submissions are never deleted — they are siloed into a separate "Spam" tab in the Response Viewer, so you can review false positives.
Time-Series Submission Charts
The analytics dashboard includes interactive line/bar charts showing submission volume over time.
- Daily View — Submissions per day for the last 30 days.
- Weekly View — Aggregated weekly totals for trend analysis.
- Monthly View — Month-over-month comparison for growth tracking.
- Interactive Tooltips — Hover over any data point to see the exact count and date.
CSV Export
Download all form submissions as a CSV file with a single click. The export includes:
- All field values as separate columns
- Submission timestamp (ISO 8601)
- Spam status (true/false)
- Geographic data (city, country)
- Completion time in seconds
- Custom Date Ranges — Filter analytics by any custom date range.
- A/B Testing — Run experiments with different form variations and compare conversion rates.
- Real-Time Live Feed — Watch submissions come in as a live stream with WebSocket updates.
- Conversion Goals — Set target conversion rates and get alerts when they're met or missed.